According to Statista, Google dominates the search engine market and its share in October 2019 was close to 88%. Google’s search engine is considered the smartest of all and while several more search engines are there, google enjoys the largest share in the search engine market. Strengths: Most innovative search engine: Read more about Google and its business in this SWOT analysis, analyzing the strengths, weaknesses, opportunities, and threats before the company. Google, led by Sunder Pichai (who became Alphabet CEO recently) is still one of the most cash-rich companies which means it is sitting on a large pile of cash to invest in new projects and expand its business into newer areas. Globally the leading technology brands are dealing with a large number of challenges and particularly the trade wars between the US and China have affected all of them. However, while on the one hand while its online products and services have found huge popularity worldwide, on the other the company is also dealing with problems that are legal and political in nature. In recent years the company has also grown its investment in research and development fast. To find faster growth, the company is also investing in several new areas including autonomous driving. However, the entire business of Google is based upon technological innovation whether it is search advertising or cloud-based services. At the core of the business model is online advertising which drives the largest part of the company’s revenue and profits. Apart from the leading and fastest search engine, Google has also brought a large range of other products and services used by individuals and businesses worldwide including cloud-based services. Google is one of the leading technology brands with strong brand recognition and a large range of innovative products and online services. A SWOT Analysis of Google Google’s new logo.
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